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Apolla AI
Marketing

Competitor monitoring

Tracks competitor pricing, launches, promotions and public sentiment continuously, and posts a weekly comparison summary to your team chat.

Sample input and output

Sample input

Monitor the flagship model pricing and new launches of 5 competitors, and alert me immediately when a price moves more than 5%.

Sample output

This week 2 competitors changed prices (one cut by 8%, alerted immediately), 1 launched a new product, and 3 negative sentiment items appeared. The weekly report has been posted to the marketing team group.

Details

Competitor information is scattered across websites, e-commerce platforms, job boards and social media; tracking it by hand is slow and misses things. This template crawls public information on a schedule for the configured list of competitors, detects price changes, product launches, promotions and negative sentiment, and produces a structured weekly summary.

Each update includes the original link and crawl timestamp, and important changes (such as a flagship product price cut beyond a threshold) are pushed immediately. Historical data can be exported for quarterly reviews.

  • Four tracks: pricing, launches, promotions, sentiment
  • Threshold-triggered instant alerts
  • Weekly report generated and pushed automatically
  • Every item includes a source link

How close is this template to your use case?

Most customers go live after changing 20–40% of a template. Book a workshop and we will assess it together.